Project Scope
Across multiple public sector websites, I supported the redesign and improvement of high-traffic, service-focused platforms used by a broad and diverse audience. These platforms often had complex legacy systems, unclear navigation and accessibility gaps that made it harder for users particularly those with additional needs to complete key tasks. The scope of the work included designing accessible user journeys, restructuring content and building flexible, scalable design systems that could grow alongside evolving digital services. Each project required balancing usability with technical constraints, brand consistency and public sector governance standards.
Objectives
The goal across all projects was to design inclusive, user-first digital services that met both organisational needs and user expectations. Each brief was an opportunity to solve real-world problems from making essential services easier to navigate, to increasing accessibility for diverse users, to reducing friction in everyday digital tasks.
Solutions delivered
Working across multiple platforms, I developed cohesive, scalable design approaches tailored to the unique needs of each service. This included building modular design systems, restructuring content for better clarity and flow and designing fully responsive layouts that worked seamlessly across devices. Accessibility was embedded at every stage — from early design through to final handover — with full adherence to WCAG standards. I collaborated closely with internal teams to maintain consistency, and worked alongside developers to ensure smooth integration with various content management systems. The result was a unified, user-friendly experience that respected the purpose, audience and operational realities of each platform helping public services connect more effectively with the people who rely on them.
Impact
The work led to measurable improvements across multiple platforms including increased user engagement, reduced help desk queries, smoother digital workflows and higher overall user satisfaction. By simplifying complex interactions and making key services more accessible, these updates made a real difference to both the end users and the internal teams supporting them.
Additional information
Work carried out while under the employment of a design agency based in Wales
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